It Is Unwise To Pay Too Much,
But It Is Worse To Pay Too Little.
When You Pay Too Much,
You Lose Money-- That Is All.
When You Pay Too Little
You Sometimes Lose Everything
Because The Thing You Bought
Was Incapable Of Doing The Thing
It Was Bought To Do.
The Common Law Of Business Balance
Prohibits Paying A Little And
Getting A Lot-- It Cannot Be Done.
If You Deal With The Lowest Bidder,
It Is Well To Add Something
For The Risk You Run,
And If You Do That
You Will Have Enough To Pay
For Something Better.
-John Ruskin
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